This advertisement from the Las Vegas Sun in January 1952 is the only example of advertising of the Westerner during the ownership of Emilio Giorgetti we were able to find in our research. If you have come across other please send us a copy. This advertising illustrates a very primitive concept of trying to motivate the reader to visit and gamble at Westerner by giving the illusion of coins flying freely through the air just waiting to be easily scooped up. The Gerrgetti advertisement is a stark contrast to some of the more sophisticated ads that Binion created when he owned the Westerner and the Horseshoe. It is obvious that Benny was a bit more well heeled and able to spend more money promoting his business.